Creative Direction. Production.
We took over No: 8 Soho Square for two days. Collaborating with technology partners to deliver an interactive immersive retail experience. It’s these experiences where technology is invisible, that will define the future of the built environment, and in this case retail. Although interestingly, the equipment we used is already available & fairly inexpensive. So perhaps it’s not about the future of retail. Just a matter of collaborating with great people and leading with the content and story, not the tech.
The team will be putting together a case study with all the analytical data and marketing tools but in the meantime here’s a flavour.
Personalized content based on location: A story telling space.
(live edited content) all credentials for film streamed onto ipad Family Picnic Directed by Ryan Andrews.
Balearic Room. Beach & wearable. Product relevant content pushed to mobile devices when in proximity. Our clienteling application allowed us to tailor content specifically for these individuals.
Moon over Hawaii. A fantastical environment. Sound curation. Set design & digital art installations.