We took over No: 8 Soho Square for two days. The brief was to collaborate with technology partners to deliver an emotionally connected environment.
As the audience moved throughout the rooms we told a variety of stories. Amplifying the physical set design and experience through triggered sound scapes, visual content & messages. We also placed merchandise within the environments and provided relevant information directly to the audiences devices. Bluetooth, Clienteling, NFC and Ibeacons were used.
It’s these experiences where technology is invisible that will define the future of the built environment, and in this case retail.
” The stitching together of all the components I found to be quite amazing, it felt familiar, friendly and calm ” Honey Creative